April 06, 2024
New Collection Drop 2 SS24
Hello Everyone
I hope you are all really well and enjoyed the Easter break. Cannot quite believe Easter has been and gone. Christmas felt only a heartbeat away. That said, I am ready for Spring/Summer, a little sunshine and time to put away our Winter wardrobes.
I am a huge fan of Spring. I love the change of season and love the idea that socks go in hibernation.
I am delighted to have just launched our next SS drop which has been so well received. This collection is about staples. Good warmer weather pieces that you will wear on repeat. Many of them are pieces you can mix with your existing wardrobe.
We all love a dress and we have introduced a few that I think will work hard for you this summer. Versatile, flattering, easy and really comfortable.
No RF collection would be complete without linen. The fabric of summer. The best selling Nicola dress is back. One that I hope you'll be wearing for years to come and our first ever linen jumpsuit which took alot to get right but I think we got there in the end.
Our signature cotton shirting is always present. The Dinner Shirt is back by popular demand and a summer version of The Piper in soft pastel pink and blue stripes. Seasonless, luxury feel pieces that will work hard for you.
Towelling is a fabric which, for me, is synonymous with beach/summer. We have brought back the oh so chic Shoulder pad dress which a hit last summer and we have introduced a playful little shorter swing dress which I think is a great addition to any summer packing.
Swim is always tricky and a few years ago we launched the Rae Swimsuit, a design we collaborated with the brilliant Tara Matthews www.tara-matthews.com on. This year we have brought it back but this time with sustainability at the heart of its creation. The design remains the same - square neckline, high back, belt in hidden support, good bottom coverage however the product is UK made and the fabric 100% recyclable.
Last but not least our Blake combo. The Blake Shirt and Short set, in 3 colours that will take you from Skegness to St Tropez.
As always, please feel free to ask any questions you might have on sizing etc. Either call the office, email or DM Rae directly via her instagram account @raefeather
I'm so very excited for our high summer drop in a few weeks and will be adding a preview to our site in the next 10 days,
Thank you as always for your support! I am incredibly grateful for the many messages I have received in the last few days. As a designer one never really knows the success of a collection until it goes live. It is so very personal and sometimes I don't get it right. Your feedback this time has been really positive. I hope you enjoy your purchases and get endless compliments.
Again THANK YOU!!
Lots of Love
Rae xxxx
